To see the full video, click here.

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"The role of marketing research is to work with product or service consumers to understand their needs and desires, while designers are often asked to use the results of marketing research. So why have I never seen a marketing research study targeting designers to find out how marketing research can benefit them? The answer may be because it can’t."

Read the full article here.

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Our interactive digital card was highlighted on the UnBeige.com design blog. Check it out.

Happy New Year from Smart!

For the full article, download the PDF.

Please visit the Professional Convention Management Association’s mangazine, Convene, to read the full article.

Tim Wallack will help people understand "Why the Blue Sky Must Die" in his presentation to the IDSA National Conference.

Dan Formosa will join Steve Bishop of IDEO to present a case study of Ford SmartGauge project.

Stay tuned for more details on time and locations for their talks.  Meanwhile, you can find more information on the conference at the IDSA web site.

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Smart Design is committed to a more sustainable and responsible future and the best place to begin the work towards that future is with ourselves.

On June 25th, Smart Design in NYC will play host and subject of Design Green Now’s first ever, invitation-only Design Jam — a 40-person workshop that will look to uncover insights and opportunities for the sustainable workspace. These insights will serve as the foundation for DGN’s next web-based design competition. Areas to be examined include basic needs, communication, collaboration within the office, and personal work activities.

A post-event wrap-up will be available at Smart News. shortly after the event.

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Smart Design is proud to be a sponsor of SF Design Week! Please visit their web site for all the news and info on the week’s activities, including details on the Open Studios.

Smart Design’s wonderful San Francisco office will welcome friends, colleagues, and visitors from 5:30-9:00pm, Thursday, June 18th.

640 Bryant Street
San Francisco, CA 94107
415.255.7490

More on SF Design Week:

As decreed by Mayor Gavin Newsom, San Francisco Design Week will take place June 15-21, 2009.  It is a growing celebration of San Francisco Bay Area design to include an opening reception, Communication Arts’ 50th Anniversary exhibit, Business and Design forums, Design Film Night, Pecha Kucha night, studio tours, exhibitions, lectures, mixers, and a closing party. The week is hosted by the San Francisco chapter of AIGA, the professional association for design, in developing partnerships with AIASF, IDSASF, IxDASF and other San Francisco design groups, organizations, museums, businesses, and schools.

The goal of SF Design Week is to raise public awareness of Design and, more importantly, San Francisco Bay Area Design including but not limited to: Graphic, Industrial, Interactive, Interior, Fashion, Architecture, Advertising, etc. & to showcase and celebrate design’s impact and value in business innovation and efforts towards sustainability, social impact, human rights and political reform.

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Richard Whitehall is set to present “Moving from Green Products to Sustainable Experiences” on June 4th at 11:15am in Barcelona as part of the prominent European design conference, The Future of Global Product Design.

Moving From Greener Products to Sustainable Consumer Experiences
The environmental and social impact of a particular product is often invisible to the consumer. This makes sustainability a difficult issues for designers and manufacturers to tackle. Examples of green product design have stimulated debate in the blog community but how much impact have they made on what we buy and how we live?
 
His session will cover:

• Shifting the focus from individual products to experiences and systems


• Convincing consumers to choose sustainable solutions


• Enabling sustainable consumer behavior and product use


• Investigating the need to transcend traditional discipline boundaries and assumptions to create long term business opportunities

Richard leads the initiative on Responsible Design at Smart Design and has presented on this topic at Design Green Now and the Designer’s Accord Town Hall.

Objectified: Barcelona Premiere
In addition to the presentation, Smart Design will be featured in Objectified, the new documentary from Helvetica director, Gary Hustwit, about manufactured objects. The widely-acclaimed film will have its Barcelona premiere at the historic theater Cines Alexandra at 8pm on June 4.

Cines Alexandra
Rambla Catalunya 90
Barcelona, SP
+34 932 150 503

More About the Conference:
The Future of Global Product Design forum, hosted by GBG Europe and chaired by Sean O’Connor, Smart Design’s Global Director of Client Services, will explore new strategies and approaches for new creative design concepts that anticipate future consumers expectations in a global context. The conference will be held on 3 & 4 June 2009 at Hotel Diagonal Zero, Barcelona, promises to deliver fascinating insights and practical knowledge to attendees.

Hotel Diagonal Zero
Plaça de Llevant s/n 08019
Barcelona. Spain
T: +34 93 507 80 00

For more information and and a link to conference registration, please visit Smart Design.

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The Future of Global Product Design forum, hosted by GBG Europe, will explore new strategies and approaches for new creative design concepts that anticipate future consumers expectations in a global context. This prominent design conference, held on 3 & 4 June 2009 at Hotel Diagonal Zero, Barcelona, promises to deliver fascinating insights and practical knowledge to a wide array of designers, managers, and top-level executives. 

As Content Partner for the conference programme, Smart Design is responsible for gathering together some of the best in the business to speak about global design — those sharing insights during the two-day conference come from companies such as 3M, Deutche Telekom, General Motors, Sony Ericsson, Motorola, Nokia, Adidas, IKEA, Daimler, Siemens, Airbus, Vodafone, and Bayer. 

Smart Design’s Global Director of Client Services, Sean O’Connor will be chairing the event and VP of Industrial Design, Richard Whitehall will be presenting on Smart Design’s sustainable design philosophy on June 4th at 11:15am.

The conference will be held on June 3rd & 4th at:

Hotel Diagonal Zero
Plaça de Llevant s/n 08019,
Barcelona. Spain
T: +34 93 507 80 00

For more information and registration, please visit GBG Europe.

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