Product Development
NeatDesk and NeatReceipts:
The Paperless Office Comes to Life
The Neat Company (formerly NeatReceipts), long known for its patented digitizing and scanning software, came to us to develop a fresh, new design language for all current and future products, and to design several core products that would disrupt a crowded landscape of OEM products on the market.
We led Neat Co. on a study of how they could differentiate through design by exploring use in the office, at home, and on the go. Our team then developed a precise, inviting design language for a growing family of scanning devices, with an attitude that communicates the brand promise — an organized, simplified, paper free life. Creating two signature scanning systems, NeatDesk and NeatReceipts, we combined simple, genuine functionality with efficient yet friendly forms, making them free of ‘visual noise’. The effective integration of hardware with software, along with meticulous design engineering, helped turn a complex concept into an easy-to-use solution for the user.
Our work prompted Neat Co. to examine all aspects of their brand, leading to renaming the company and updating their software to incorporate the same design elements as the hardware. Since its 2008 launch, the products have received glowing reviews from BusinessWeek and others, and NeatDesk won the coveted CES Innovation Award for 2009.
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