We’re a strategic design company that helps people live better and work smarter.

Smart Design is a strategic design company that helps people live better and work smarter.

Projects

Make it matter

Whether redefining a patient’s hospital visit or helping a company innovate in emerging markets, we bring simplicity to complex business problems. Everything we do is about activating more intuitive, useful (and profitable) experiences.

How we create value

Technology

From metrics to muscle: AI evolution in fitness tech

Smart Salon

Design's hidden power: Focusing inward for impact

UX Strategy

Intentional growth: A playbook for digital differentiation

Gatorade

Gx ecosystem

Fueling the future of athletic performance

See the case study

Profiles

Meet the Smarties

Thought leadership

A peek inside our Brooklyn Studio

Let’s design a smarter world together

Get in touch

Meta

Co-designing safe VR experiences for tweens

Creating virtual spaces that empower tweens to explore, connect, and grow safely and responsibly

See the case study

Strategy

Design Thinking isn’t Design. Time to shift gears.

Explore

Technology

Bringing tech to the next level

Let’s design a smarter world together

Get in touch

Amplifon

Listen up

A new customer experience for hearing health

See the case study

Select clients

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News

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Core77

2026 Core77 Design Awards

Core77

2026 Core77 Design Awards

2026 iF Design Awards

IDEA

2025 IDEA Awards

Good Design

2024 Good Design Awards

Core77

2024 Core77 Design Awards