We’re a strategic design studio focused on emerging human behavior and the technology that’s shaping it.

We’re a strategic design studio focused on emerging human behavior and the technology that’s shaping it.

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Make it matter

We work side by side with our clients to understand people, look at challenges in new ways, and design products, services, and experiences that people love and want to tell their friends about.

Learn more about us

Category growth

Designing distinction: 3 Tactics for becoming an outdoor brand of ...

Technology

5 Emerging technologies our team utilizes to build better experien...

AI

Stop the slop: Design AI products that make life better

Gatorade

Gx ecosystem

Fueling the future of athletic performance

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Profiles

Meet the Smarties

Studio tour

A peek inside our Brooklyn Studio

We partner with companies at crucial stages in their growth.

Let's work together

Meta

Co-designing safe VR experiences for tweens

Creating virtual spaces that empower tweens to explore, connect, and grow safely and responsibly

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TV

Reimagining the future of the TV fan experience

Health and wellbeing

Healthcare is leaving the clinic. We're designing what‘s next.

As care expands from clinical settings into our daily lives, the boundary between regulated medical devices and consumer technology is disappearing.

EPRI

Electrifying at scale

Aligning fleets, utilities, and the future of energy

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News

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Core77

2026 Core77 Design Awards

Core77

2026 Core77 Design Awards

2026 iF Design Awards

IDEA

2025 IDEA Awards

Good Design

2024 Good Design Awards

Core77

2024 Core77 Design Awards